Cerveza Tecate is primary sponsor of the upcoming professional pay-per-view boxing fight that will be Floyd Mayweather's first bout since coming off a year in retirement.
For its sponsorship of Floyd Mayweather vs. Juan Manuel Marquez on July 18 at the MGM Grand Garden Arena in Las Vegas, Tecate will offer a $25 mail-in-rebate discount for the HBO Pay-Per-View event with the purchase of a 12-pack or larger of Tecate.
Tecate will also present an offer to save up to $30 in snacks and party supplies, with the purchase of $100 worth of groceries at participating stores. The beer brand will also co-promote the fight with TV and radio ads, as well as POS elements and posters with fight details.--Karl Greenberg
Source: mediapost.com
Wednesday, June 10, 2009
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